How to Win at Channel Management

Channel management is a term that you will hear a lot in the sales and marketing industry. It is defined as the process a company uses to develop its marketing and sales techniques to create the most expansive customer reach possible. It refers to the methods or outlets for marketing and selling these products.

Should Your Business Adopt a Dynamic Pricing Strategy?

Dynamic pricing is a delicate topic for businesses. Its development is tied to the emergence of new e-Commerce trends. Over the past few years customers have complained about companies using dynamic pricing. While dynamic pricing can increase your margin, you also run the risk of losing your business completely.

How to Budget for Variable Expenses

Variable expenses or variable costs are the opposite of fixed expenses. While fixed expenses are constant, variable expenses fluctuate. It has a significant impact on a business budget. The varying amounts make planning a budget much harder.