There are a few ingredients needed to make a company successful, with one factor being marketing. One debate amongst business owners is whether push vs pull marketing can attract more attention to your business and potentially increase revenue.
Businesses need to have a competitive edge to survive and prosper. Naturally, most business owners focus on customer service and product innovation to get this edge. However, these aren’t the only areas that can be looked as, as you can improve and sharpen your company in almost any area.
In the past year, Zoom has become the preferred video conferencing tool for individuals and businesses alike. Zoom might have been late to the market when compared to its competitors, Skype and Google Hangout. But its approach to cloud-based conferencing was far superior to the competition, which enabled it to dethrone them.
Has the thought of being your own boss ever crossed your mind? We all have been there, wanting to start our own business. But which industry should you take the plunge for?
Perfect is the enemy of good—a loose translation of Voltaire’s original Italian proverb. It can arguably be considered as the first time that society explored the idea of perfection. But what does being “perfect” really mean, and how do we define it? By the end of this guide, you’ll have these answers and more.
Have you ever been stereotyped based on your birth order? Perceived birth order traits can affect and impact our psychology, IQ, and personality characteristics. It’s been said that firstborns are most likely to be the focus of the family and that later-born kids (like the middle-born children or second-born children) are often neglected by parents.… Continue reading How Does Birth Order Impact Career Success?
With the world recovering from a global pandemic, most people are continuing to conduct business online. A professional headshot goes a long way to make a great first impression.
Over the past decade or so, e-commerce has exploded in popularity. Selling products online has never been easier in the digital world, but it doesn’t mean that it’s going to be simple.
Everybody wants their business to succeed. When you’re first starting your entrepreneurial career, though, there’s a decent chance that you don’t know how to get to where you want to. While universities and other jobs can be helpful at preparing you, they often can’t make you completely ready.
Many people might believe that a customer is simply the same as a client. However, that’s not the case. While everyone who spends money with your company is essential, some are much more loyal and vital to your company’s success. That can be an essential dichotomy to remember when running a firm.